Art Direction Media Campaigns
Saturday, February 19, 2011
Wednesday, February 16, 2011
Blog Number 5: Dasani (February 21st)
| http://www.dasani.com/#/plantbottle |
| As you enter the site the animated plant grows (serving as a metaphor for the eco friendly Dasani water bottle) |
| You have the option of seeing the various flavors and as this screen is up the water is running in the background (like a waterfall) |
Blog Number 5: Dr. Pepper (February 21st)
Blog Number 5: Fborn Site (February 21st)
| This site gets introduced with a short video and message from the counselor |
| The screen gets pulled down like you would see in a classroom and bounces a few times |
| Doll's head moves and you see all the options laid out on the desk |
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| You can even write on the chalkboard and draw pictures of whatever you want, which I thought was pretty cool |
| Chance to meet people (a folder opens with their info and a video of them) |
| There is a feature that lets you manually calculate how much you would make with a certain career |
| This is an animated story that provides interview tips for the viewer |
| Option to send this site to a friend |
| You can even play games that relate to a field you are interested in |
Tuesday, February 15, 2011
Monday, February 7, 2011
Blog Number 4: Sprite (February 14th)
http://archive.mortierbrigade.com/sprite3g/
| This is the loading screen that appears as user enters the site |
| A clipboard peeks up on screen and user clicks start |
| User can manually guide the pen so that the desired boxes are selected |
| The clipboard then disappears so that the vault can open |
| User goes on a fast paced journey down the vault running into various people along the way |
| User is then directed to see a video and find out if their manufactured Sprite is a hit or a bust |
| Video ends with product and user returns to vault |
Blog Number 4: Starburst (February 14th)
| http://starburst.com/ |
| When user enters site this is the loading screen he/she sees. The yellow bubble repeatedly pops out of the Starbursts package until fully loaded. |
| This sets up the language of the site |
| As the Starburst product appears it does so in a way where the wrapper unwraps and rewraps |
| The user has an option of voting if they like the contradictions or not |
| As the product appears the bag zips around screen, forward and backward before fully revealing itself. User can scroll over individual flavors for names and information |
| Another example of the Starburst product being unwrapped with the candies coming out |
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